The 20-20-60
Rule for SEO suggests that 20% of your SEO performance depends on the
technical structure of your website such as proper page structure, redirects,
the robot.txt file, and internal links. 20% depends on on-page factors such as
the use of indexable text, images, and videos, and relevant meta tags and descriptions
and 60% depends on off-site factors such as backlinks and social signals.
Here’s how you can use 20-20-60 Rule for SEO to
improve your search ranking:
1. Technical
structure. Your website should have proper site architecture, thematic URLs
(e.g. www.example/blog/digital-marketing-tactics and not
www.example.com/blog/#52f2w), or responsive web design so it’s user- and
SEO-friendly. If you’re unsure whether your website has proper technical
structure, perform a SEO audit.
2. On-page
factors. Include keywords your target audience uses to search for products
or services you offer in your web content because it helps Google determine the
relevancy of your content in relation to searchers’ queries.
For example, if your audience uses the keywords
“social media management tool” or “twitter management tool,” you should include
these keywords in your blogs or service pages.
In addition to mentioning targeted keywords in
your web content, include unique meta tags and descriptions to help Google gain
a better understanding of what your webpages are about. (Note: meta tags and
descriptions play a very minor role in affecting a website’s search ranking
they still help.) You also want to include Alt Text to help Google understand
the themes or topics of your pages.
3. Off-page factors. According to a SearchMetrics study, backlinks
remain a crucial factor in determining a website’s search ranking.
To determine how well you’re doing in terms of
backlinks, use Open Site Explorer.
Insert your website URL in the search box and
Open Site Explorer will show how many backlinks you have.
After you’ve done so,
enter your competitor’s URL to see how well you’re performing in comparison to
your competitor.
If you discover that your competitors have more
backlinks than you, you can use these three tactics to earn more backlinks:
Start an interview series. Run an on-going
interview series with professionals within your industry. When people
participate in an interview, they tend to share it on social media or link to
it from their website. This helps you earn backlinks.
Source: Business 2 Community