Digital Marketing Depot recently released a
new Market Intelligence Report, "Enterprise Local Marketing Automation Tools
2014: A Marketer’s Guide."
With local targeted ad spending forecast to
grow to nearly $70 billion by 2018 (BIA/Kelsey), marketers are paying close
attention to their local campaigns. For national brands with brick-and-mortar
stores, managing local marketing effectively can be a huge challenge.
This report covers what goes into an
effective local marketing campaign, with a focus on larger brands that are
managing local relationships and outlets and includes recommended steps for
choosing an LMA software tool and profiles of 18 enterprise LMA tool vendors.
It is based on original research conducted from March to May 2014. Greg
Sterling, founder Screenwerks and contributing editor to Marketing Land and
Search Engine land, served as advisory editor.
Learn more about automation software for
local marketing campaigns – what the capabilities are, and how they can help
marketers automate local campaigns. The report focuses on national brands
marketing at local levels, but includes best practices for anyone marketing at
the local level.
Table
of Contents:
The Local Marketing Imperative
Five Elements of Successful Local Marketing
Enterprise LMA Capabilities
Choosing an Enterprise LMA platform
Referred by search engine land.
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